Nubrella
Verfasst: 16.03.2008 10:44
Wie das wohl auf dem Segway aussehen könnte ?
Hier der englischsprachige Presse-Text :
NUBRELLA DEBUTS AS THE FIRST UMBRELLA INNOVATION IN THE WEATHER PROTECTION MARKET
The First Hands-Free Umbrella and Extreme Weather Protector Revolutionizes the Industry
New York, NY (February 21, 2008) – Nubrella, the newest advancement in weather protection and first complete redesign of the umbrella since its invention, recently debuted to consumers in 2008. Alan Kaufman, inventor and CEO of Nubrella, designed and engineered the Nubrella’s “patent pending” technology and worked with Continuum, one of the leading product design and engineering companies in the United States (Business Week, 2006). Nubrella became a reality in late 2007 and is now available nationwide.
Nubrella’s hands-free construction, protective shield and increased functionality offer protection from all the elements – wind, sleet, snow, ice and rain. Its aerodynamic-design will not, and physically cannot, invert in any force winds, surpassing every umbrella in terms of protection. The extended coverage and shape of the design provides warmth from wind chill, and the elimination of sharp points creates a safer and more reliable instrument.
“The suggested impact of global warming has caused consumers to desire better products when facing forceful storms, chilling cold and severe weather conditions,” said Alan Kaufman, Founder and CEO of Nubrella. “The stagnant industry was ripe for innovation and Nubrella provides the best protection on the market.”
The original umbrella is essentially a waterproof version of a parasol, which was developed as a portable sun shade more than 3,000 years ago. However, when put under pressure from the elements, the umbrella’s flaws become apparent. Consumers are often left frustrated and wet as they fumble with cumbersome umbrellas that offer little protection from precipitation, wind and cold.
Nubrella eliminates the umbrella’s center handle, offering maximum coverage and ease of use. Combined with its hands-free shoulder straps and wind shield, the Nubrella’s revolutionary design ushers in a new era of weather protection.
The sleek design and retro look of Nubrella calls to mind a 1960s-style, reflected in the company’s logo and accessories, including a messenger-style bag to conveniently carry the weather protection necessity.
Nubrella retails for $49.99 and is now available at http://www.nubrella.com. It is coming soon to Hammacher Schlemmer Online at http://www.hammacher.com.
ABOUT NUBRELLA
After five years of research and development, Nubrella, the ultimate weather protector, is available to the public. Safe, reliable, and hands-free, Nubrella represents a revolution in weather protection. Nubrella is the first ever innovation in umbrella design and guaranteed to protect against rain, wind, sleet, snow and extreme cold. Based in New York, NY, Nubrella was founded by CEO Alan Kaufman, who has made it his mission to exploit the fundamental flaws in traditional umbrella design and create this groundbreaking product. For more information or to purchase a Nubrella, please visit http://www.Nubrella.com.
Hier der englischsprachige Presse-Text :
NUBRELLA DEBUTS AS THE FIRST UMBRELLA INNOVATION IN THE WEATHER PROTECTION MARKET
The First Hands-Free Umbrella and Extreme Weather Protector Revolutionizes the Industry
New York, NY (February 21, 2008) – Nubrella, the newest advancement in weather protection and first complete redesign of the umbrella since its invention, recently debuted to consumers in 2008. Alan Kaufman, inventor and CEO of Nubrella, designed and engineered the Nubrella’s “patent pending” technology and worked with Continuum, one of the leading product design and engineering companies in the United States (Business Week, 2006). Nubrella became a reality in late 2007 and is now available nationwide.
Nubrella’s hands-free construction, protective shield and increased functionality offer protection from all the elements – wind, sleet, snow, ice and rain. Its aerodynamic-design will not, and physically cannot, invert in any force winds, surpassing every umbrella in terms of protection. The extended coverage and shape of the design provides warmth from wind chill, and the elimination of sharp points creates a safer and more reliable instrument.
“The suggested impact of global warming has caused consumers to desire better products when facing forceful storms, chilling cold and severe weather conditions,” said Alan Kaufman, Founder and CEO of Nubrella. “The stagnant industry was ripe for innovation and Nubrella provides the best protection on the market.”
The original umbrella is essentially a waterproof version of a parasol, which was developed as a portable sun shade more than 3,000 years ago. However, when put under pressure from the elements, the umbrella’s flaws become apparent. Consumers are often left frustrated and wet as they fumble with cumbersome umbrellas that offer little protection from precipitation, wind and cold.
Nubrella eliminates the umbrella’s center handle, offering maximum coverage and ease of use. Combined with its hands-free shoulder straps and wind shield, the Nubrella’s revolutionary design ushers in a new era of weather protection.
The sleek design and retro look of Nubrella calls to mind a 1960s-style, reflected in the company’s logo and accessories, including a messenger-style bag to conveniently carry the weather protection necessity.
Nubrella retails for $49.99 and is now available at http://www.nubrella.com. It is coming soon to Hammacher Schlemmer Online at http://www.hammacher.com.
ABOUT NUBRELLA
After five years of research and development, Nubrella, the ultimate weather protector, is available to the public. Safe, reliable, and hands-free, Nubrella represents a revolution in weather protection. Nubrella is the first ever innovation in umbrella design and guaranteed to protect against rain, wind, sleet, snow and extreme cold. Based in New York, NY, Nubrella was founded by CEO Alan Kaufman, who has made it his mission to exploit the fundamental flaws in traditional umbrella design and create this groundbreaking product. For more information or to purchase a Nubrella, please visit http://www.Nubrella.com.
